Efforts Underway To Promote Adventure Sports And Tourism In J&K newsonair.com

Advisor to Jammu and Kashmir Lt Governor, KK Sharma said that efforts are underway to promote adventure sports and tourism in a big way in the Union Territory so that Jammu and Kashmir becomes one of the most sought after destinations globally. He said this during a function organized by Indian Institute of Skiing and Mountaineering at Gulmarg, Kashmir. Mr Sharma said the Union Territory is replete with all the necessary topographical and geographical features, which are necessary for promoting adventure sports, tourism and the requisite mechanism has been put in place for roping in major international players. He said that the same would ensure that Jammu and Kashmir emerge as one of the most sought after destinations in this category, which would, in turn, give the tourism industry a much-needed boost and fillip. While enumerating the measures being done for promotion of overall tourism in the UT, the Advisor said several promotional activities and fairs have been done recently in different parts of the country for ensuring that the tourist flow to this part of country increases and this would, in turn, contribute to the economy besides generating employment opportunity to the locals and skilled youth.